Dimensionar a visibilidade num título JRPG a nível global com 168 criadores

Launch505 GamesTwitch

Aumento do conteúdo Twitch: 3,7 milhões de minutos de visionamento
Fanfarra a longo prazo: Os criadores transmitiram 6,6 horas em média
Satisfação do criador: 100% dos Criadores Interessados em Mais Drops

Desafio

What 505 Games needed

505 Games were looking for an opportunity to scale out their creator engagement strategy sustainably across US, EU and LATAM regions around their newest JRPG title, Eiyuden Chronicle: Hundred Heroes. Seeking to introduce new creators to the series and engage the wider JRPG community, 505 Games wanted to tap into a creator engagement stream that could contribute to the snowball effect they sought to build towards launch.

Solução

How the Drop ran

By working with Dare Drop, 505 Games was able to reach 168 creators and engage them around content Dares that sparked action. This prompted creators to facilitate the breadth of content required to showcase a longer JRPG playthrough in the best ways. Dare Drop creators streamed 3.3X the industry average on Twitch, netting 3.7M watch minutes across multiple language regions for a successful content ramp to release.