Dare Drop for publishers

Creator marketing. Guaranteed viewership.

Drops put your game in front of creators on Twitch, YouTube and TikTok, with Dares they want to play and rewards their communities want to win.

  • 400+ games supported
  • 90,000+ Dares completed
  • 970M+ impressions

Footage: Aliens: Dark Descent, Focus Entertainment

Drops funded by

  • Focus Entertainment
  • Caixa de velocidades
  • 505 Jogos
  • Team17
  • tinyBuild
  • Fúria Crua
  • EA
  • Avalanche
  • Nacon
  • Luz de fogo
  • Tencent

Stop chasing creators.

We handle creator targeting, outreach and campaign delivery, so your team can focus on the game. Drag the handle to compare.

Drag to compareLeft: an illustration of a typical outreach campaign. Right: an example view built from the Space Marine 2 Drop.

How a Drop works

A Drop is a campaign for one game. Here is how it runs from brief to report.

  1. Plan the Drop

    Come prepared with your comparable games, the communities you want to reach, and any launch plan you already have, and we'll help you plan your release strategy.

  2. Build the Drop

    We help you find the best ways to prompt creators to make content, create Dares and rewards, and build your Drop.

  3. Find the creators

    Our team gathers the creators who fit your game best, regardless of whether they're on Dare Drop already.

  4. Go live

    Creators accept Dares and create content. You get the results on your dashboard, all in one place.

Creator targeting Example filters

Plataforma

TwitchYouTubeTikTok

Community size

Up to 50 viewers50 to 500500+

Genres they stream

ActionCo-op shootersStrategySurvival

Creator targeting

The right creators, not just the big ones.

Your Drop goes to creators whose community fits your game, so the Dares land with players who will care.

  • Reach creators on Twitch, YouTube, and TikTok.
  • Match by community and content they create.
  • Keep the ones who deliver: Focus Entertainment's Drops brought back 2,552 repeat creators.
Keys & Products Example inventory
  • Steam keys, base game500Assigned to 2 Drops
  • Deluxe upgrade codes120Rewards for the launch Drop
  • In-game banner bundle1,000Community rewards

Keys & Products

Your keys get communities involved.

Load game keys, codes, bundles and in-game rewards once, and use them as rewards to get communities involved.

  • Creators get a key when they accept a Dare.
  • The community wins rewards when the Dare is done.
  • 180,000+ rewards gifted to communities so far.

Latest proof Example

  • Stream 2 hours with #DareDrop in the titleProof in
  • Clear the first mission liveProof in
  • Post your best moment as a clipWaiting

Proof of delivery

Every Dare comes back with proof.

Creators submit the stream or the clip behind each Dare, so every number in your report points to real content.

  • Streams and short clips, per Dare.
  • A tracking link for every creator.
  • 90,000+ Dares completed across 400+ games.

See every minute

Every Drop has a live report you can open any time, during launch week and after.

Example report, demo data
Demo DropPerformance for this campaign.
De
Mon, Sep 14 2026
Para
Wed, Oct 14 2026

View Minutes211K

0100K200K300KSep 14Sep 21Sep 28Oct 05Oct 12

YouTube Views765K

0500K1MSep 14Sep 21Sep 28Oct 05Oct 12

TikTok Views1.4M

0500K1M1.5MSep 14Sep 21Sep 28Oct 05Oct 12

Dares Completed503

0200400600Sep 14Sep 21Sep 28Oct 05Oct 12

Conteúdo criado

  • Twitch317
  • YouTube190
  • TikTok127

Audience

  • Twitch2.3M
  • YouTube1.3M
  • TikTok630K

Figures cover the last 30 days. The dashboard updates every 30 minutes.

  • Watch minutes and views

    Twitch view minutes, YouTube and TikTok views, day by day, so you see the launch spike and the long tail after it.

  • Dares completed

    How many Dares creators have finished, and how fast they come in.

  • Content and community

    Streams, videos and posts per platform, and the communities of the creators who joined.

  • Any date range

    Pick the dates you care about and download the full campaign report.

Focus Entertainment, a publisher in review

$1M+ in free media value.

Focus runs Drops across its catalog, from Space Marine 2 to Aliens: Dark Descent and Banishers.

Free media value
$1M+
Impressions
98M
Criadores
4,208
Repeat creators
2,552
Pieces of content
7,630

Resultados

Numbers from published case studies.

All case studies

A selection of Drops

Most watched

  1. Space Marine 2
    Focus Entertainment
    37MWatch minutes
  2. Eiyuden Chronicle
    505 Games
    3.7MWatch minutes
  3. Turbo Kid
    Outerminds
    2MWatch minutes
  4. Darktide
    Fatshark
    1.26MOrganic watch min

Most creators

  1. Space Marine 2
    Focus Entertainment
    347Creators
  2. Eiyuden Chronicle
    505 Games
    168Creators
  3. Darktide
    Fatshark
    136Creators
  4. The Wandering Village
    Stray Fawn
    123Creators

Beat the target

  1. Aliens: Dark Descent
    Focus Entertainment
    1,108%Of targets
  2. The Wandering Village
    Stray Fawn
    778%Of target
  3. Remnant 2
    Gearbox Publishing
    493%Over target
  4. Turbo Kid
    Outerminds
    7xTarget watch time

Questions

O que é uma gota?

A campaign for your game on Dare Drop: the Dares creators can take, the keys and rewards behind them, and the dates it runs. Take a look here: Drop Marketplace

What does a Drop cost?

Every Drop is scoped to your game, your goals and how many gamers you want to reach. Book a demo and we'll plan it with you. Organic Drops are $3K, and Drops with guaranteed deliverables start at $5K.

Which creators take part?

Creators on Twitch, YouTube, and TikTok whose community fits your game. Many come back for the next Drop: Focus Entertainment's Drops brought back 2,552 repeat creators.

How do we know a Dare was delivered?

Creators submit the stream or clip behind each Dare as proof, and we watch it and verify completion.

Which platforms do Drops cover?

Twitch, YouTube, and TikTok. Remnant 2's Drop reached 7.9M views and watch minutes across all three.

Can we run Drops all year?

Yes. Focus Entertainment runs Drops across its catalog, from launches to updates, for $1M+ in free media value.

Your game, live.

Tell us about your game and your launch. We will plan the first Drop with you.

Are you a creator? Get sponsored to play.

Dare Drop for creators