Navigating Unfamiliar Communities on New Platforms.

LaunchNaconTwitchYouTubeTikTok

Não ficar preso no trânsito: 3,1 milhões de minutos de visualização no Twitch
Melhor motorista em Barcelona: 2,3 milhões de visualizações no YouTube
Uma garantia de 5 estrelas: 2,5 milhões de visualizações no TikTok

Desafio

What Nacon needed

With the upcoming release of Taxi Life, a taxi driving simulator in the streets of Barcelona, Nacon wanted Taxi Life to stand above competing games and find what works to engage the simulator game community. Nacon needed an efficient tool that would allow them to reach the right community at scale to drive mass engagement on multiple platforms.

Solução

How the Drop ran

The Dare Drop platform made it easy for Nacon to target creators with pinpoint accuracy to achieve maximum results, especially on YouTube. Taxi Life exploded on YouTube, bringing in 2.3M views, 800K of which were organic. For instance, TmarTn2, a creator with 5.3M subscribers, was so enthralled that they kept going beyond their first dedicated video activation to deliver 5 more dedicated videos, organically averaging ~150K views per video.