Case studiesWarhammer 40,000: Darktide

Alta Ação Caos Orgânico

Driving 1.26M Organic Watch Minutes for an Ongoing Game

Always onFatshark
Destruição orgânica
1,26 milhões de minutos de visionamento
Tempos de transmissão fanáticos
6 hrs Stream Time Per Creator
Sabor da Glória
136 Criadores transmitidos em direto

Desafio

What Fatshark needed

Fatshark was looking to bring in a boost in watch time for their 2022 title, Warhammer 40,000: Darktide in between other major beats. Moving quickly, the team needed a platform that excels in creator retention and re-capture an established community to engage creators with upcoming content releases, system overhauls and new team creation mechanics.

Solução

How the Drop ran

By handling many Warhammer 40,000 branded titles across all partner studios in 2023, the Dare Drop creator community was primed and ready to re-engage with the beloved multimedia IP. Leveraging existing relationships with creators and hardcore fans, the Dare Drop Platform generated 1.26M organic watch minutes, prompting 136 creators to organically stream about 6 hours on average.

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